Marketing

Launching at its headquarters in Daresbury, ITS has introduced the Faster Britain bus, which will travel the country to promote the company’s full fibre network.

Ogi has invested in its customer care provision, increasing the number of agents available and extending its opening hours to 7-day-a-week coverage.

Quickline has teamed with Olympian brothers Alistair and Jonny Brownlee for a TV advert to market its services in rural areas.

CityFibre has begun a nationwide bus tour to show off the benefits of a full fibre broadband connection.

Quickline Communications has held a series of community activities to mark its rollouts in East Halton, North Killingholme and South Killingholme.

BeFibre is aiming to boost brand awareness in a competitive market by embarking on a roadshow across major UK towns and cities.

Research conducted on CityFibre’s behalf demonstrates that 64% of consumers are unaware of the difference between full fibre and part fibre broadband.

Full fibre is a critical asset for families and businesses post-covid, but marketing departments must work hard to ensure that engagement with customers is early, positive and clear.

FullFibre has refurbished a fire engine as a way of building awareness of fibre services and engaging the local communities around rollout areas.